“Specifically, people and organizations are divided into three categories: those who create data…”

“Specifically, people and organizations are divided into three categories: those who create data (both consciously and by leaving digital footprints), those who have the means to collect it, and those who have expertise to analyze it. The first group includes pretty much everybody in the world who is using the web and/or mobile phones; the second group is smaller; and the third group is much smaller still.”

(Manovich, 2011 Trendings

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